VOLUME 9 Issue-5 VOLUME - 9 ISSUE - 5 MAY- 2026

5. EFFECTIVENESS OF CLICK-AND-COLLECT SERVICES IN ENHANCING CONSUMER SHOPPING CONVENIENCE IN KERALA

Author: Dr.L.Shanthi

The rapid growth of omnichannel retailing has transformed consumer shopping behavior, with click-and-collect services emerging as a popular model that integrates online ordering with offline product pickup. This study aims to examine the effectiveness of click-and-collect services in enhancing consumer shopping convenience in Kerala. It also explores the key factors influencing customer satisfaction and analyzes the relationship between shopping convenience, purchase intention, and overall shopping experience.

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4. Brand Loyalty and Demographic Influence: A Gender and Age Based Study on Social Media Influencer Marketing on Consumer Buying Decision

Author: A.Srimadhi, Dr. P. S. Deepa

The influencers play a crucial role in determining consumer buying decisions in the digital epoch. Brands have reached the consumers with new online selling approach that has brought consumers and fashion diligence into one crown with influencer on their part. This research mainly focuses on the level of brand loyalty to fashion products marketed by those industries along with gender and age factors comparison. It also shows the consumers curiosity and doubt on the products influencers promote in exacting. Research data was collected from 64 participants using structured surveys.

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3. CONSUMER PERCEPTIONS TOWARDS SERVICE QUALITY IN RETAIL BUSINESS

Author: W. Angelin Felcia, Dr. S. Sangeetha

The study analysed the consumer perceptions towards service quality in retail business and its impact on customer experience, loyalty, and purchasing behaviour. A structured questionnaire was used to collect data from retail customers, focusing on various service quality dimensions such as store environment, staff interaction, reliability, policies, and technology integration.

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2. ECHOCARDIOGRAPHY SEGMENTATION WITH ENFORCED TEMPORAL CONSISTENCY

Author: Sangeetha Kamatchi .K, Dr P Guhun ME

In modern clinical practice, echocardiography is the most vital imaging modality for assessing cardiac function, yet precise segmentation of the Left Ventricle (LV) remains a challenge due to ultrasound artifacts and speckle noise. While standard deep learning architectures excel at segmenting static frames, they often process images in isolation, leading to "flickering" boundaries that lack physical plausibility.

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1. EMPLOYEE PERSPECTIVES ON CUSTOMER SATISFACTION FOLLOWING E-CRM IMPLEMENTATION

Author: Mr. Sajid A M, Dr. A Dharmaraj

This research investigates the impact of training and support on the use of electronic Customer Relationship Management systems by employees, as well as how employees perceptions of e-CRM efficiency correlate with their assessment of customer satisfaction within the banking industry. While prior studies have largely concentrated on the customer viewpoint, this research fills a significant gap by examining the experiences and perspectives of bank employees who engage with e-CRM systems on a daily basis. In particular, it evaluates their views on system usability, changes in workload, and the sufficiency of training and support.

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