International Research Journal of Multidisciplinary Science & Technology.
BANKING HABITS OF RESPONDENTS AND REASON FOR OPENING BANK ACCOUNT UNDER PMJDY SCHEME AMONG ACCOUNT
VOLUME - 9 ISSUE - 4 APRIL- 2026Description
This study examines the banking habits of working women in Coimbatore, focusing on the reasons for opening a bank account under the Pradhan Mantri Jan Dhan Yojana (PMJDY) scheme among account holders. The research explores various factors such as frequency of banking transactions, usage of digital banking services, and the motivations behind choosing PMJDY for financial inclusion.
Keywords
Banking habits, Pradhan Mantri Jan Dhan Yojana, financial inclusion, account holders, PMJDY, financial independence, digital banking, government benefits.