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Description

Impulse buying—unplanned purchasing triggered by emotional or situational cues—has become increasingly common. This study examines the factors that stimulate impulse buying among women consumers in Valanchery (Kerala), using primary data from 50 respondents and statistical tools including the chi-square test, Z-test for two proportions, and mean analysis. Results indicate no significant association between occupational status and impulse buying, and no significant difference between working and non-working women in preferring low prices.