Author

Description

The study examines India’s export competitiveness in the Malaysian market with a focus on key challenges and emerging opportunities. Indian exporters face issues such as intense competition, non-tariff barriers, high logistics costs, and stringent quality and sustainability standards. At the same time, opportunities arising from supply chain diversification, digital trade, e-commerce, and demand for value-added and green products offer scope for growth. Based on secondary data, the study concludes that policy support, improved infrastructure, MSME development, and effective use of trade agreements are crucial to enhancing India’s export performance in Malaysia.

Keywords

Trade facilitation, Customs simplification, Logistics infrastructure, Cost reduction, Quality upgradation, Standards compliance.